The most exclusive country club in Greece set on a 50-acre estate in northern Athens.
TATOΪ Club is a private members club offering holistic wellbeing experiences. The club’s state of the art facilities include 20 tennis courts, training grounds, restaurants, a suite hotel, a spa and conference halls. With the creative guidance of RED Design, Kouros developed, manufactured and installed the entire signage system that includes wayfinding, architectural signs and decorative films.
The Great Outdoors
A well-executed wayfinding system was necessary to guide the patrons of TATOΪ Club through its vast outdoor spaces. With more than 30 outdoor facilities spread across many acres of land, it would be easy to get lost in the club grounds. Thanks to our directional signage, it is easy not to.
The signage system’s design reflects the club’s values of well-being and harmony. The club’s identity received the prestigious FAB Creative Excellence Award in 2015, among 3000 entries.
Using OSB particle boards from recycled, compressed wood chips, we added an extra dimension to the otherwise 2-dimensional design of directional signage. Coupled with a signboard crafted from a solid aluminium sheet with a matte black finish and color-neutral, contrasting graphics, the signs are not just an extension of the club’s identity but of the surrounding natural environment itself.
The concept was reproduced in many different forms of signage: door signs, pole signs and monoliths.
The directional signage suite is applied in the indoor spaces in the form of electro-cut frosted films, decal super-graphics and opaque signs that complement the buildings’ interior architecture.
To make the interior signage blend into the architecture of the clubhouse, we used natural materials, such as wood and brushed steel, and neutral, matte finishes on painted elements.
Extra large decals served both as wayfinding and decorative elements that filled the walls’ surface and added a cinematic feel to the interiors.
Another form of graphics used in TATOΪ Club were sandblasted and opaque films with cut-out text.
One of the goals of illuminated signage in retail is to make the point of sale stand out from its surroundings. In a residential setting it is quite the opposite: illuminated signs need to blend into the venue’s environment and complement its architecture. They need to be noticeable but not distracting. And in the case of TATOΪ Club, an additional property was in the brief: a cinematic look and feel.
Lightbox door signs
Neon-effect LED sign
Sports facilities are the key attraction of any country club. And TATOΪ Club has lots of them: 20 tennis courts, running tracks, gyms and swimming pools. Kouros has manufactured and installed custom information and directional signs for every different venue within the club.
Garden signs are placed throughout the club grounds. Pictured is the sign marking the start of the forest running track.
Double-sided flag signs fixed on the light poles are used to indicate the courts’ numbers. Powder-coating and high-performance graphics were used to extend the products’ lifetime.
Pool Safety Signs
Safety signs and warning signs are common in swimming pools but their design doesn’t have to be. Blending the visual identity of the wayfinding signage suite with the color code of the club’s pool area, we created a new range of bespoke information signage.