Mytilineos Holdings HQ
Bespoke architectural signage and interior graphics for the headquarters of the largest industrial group in Greece.
An industrial conglomerate based in Greece, active in the sectors of metallurgy, energy and EPC. Kouros was first appointed in 2011 to develop and manufacture the signage and wayfinding system for the headquarter building of Mytilineos Holdings. Since then, we have worked on numerous signage projects for the subsidiaries of Mytilineos Holdings and their administrative buildings.
Indoor graphics need to work in harmony with the building’s decorative elements. In this case, our graphics were the decoration.
A mix of patterned sandblasted vinyls and electro-cut graphic films are used to add privacy to the building’s function rooms.
Lightweight, recyclable foam boards were selected as the base medium for the digitally printed posters used to decorate the meeting rooms.
High-resolution, supersized prints were applied directly to the office walls.
A wayfinding scheme can consist of many different elements such as wall signs, totems and placemarks. Here, we selected supergraphics and vinyl cut letters to complement the built environment and help the employees of Mytilineos navigate through the seven floors of the building.
The modern, residential design of the administrative buildings required impressive, yet discreet, signs that would blend into the architecture seamlessly. So, instead of making signs the old fashioned way, each element was tailor made to complement the facades and exterior spaces.
A 2,5m high opaque logo, handcrafted out of a single sheet of aluminum, is suspended at the building’s main facade.
The monuments, made of molded polyester, are placed in the gardens of the Mytilineos Holdings complex to serve as decorative landmarks.
The M logo was reproduced in various forms, such as the reverse-lit sign pictured. A LED tube was used to create a subtle blue halo around the logo at night.