Multirama
The first computer store network in Greece with 80 retail locations before its merger with Public and Get it Now.
Multirama was founded in 1996 as a dedicated computer retailer. In the following years, the network grew to reach 80 points of sale in Greece and Bulgaria, as well as 80 more locations through its subsidiaries, Public and Get it Now. Kouros was the exclusive signage and merchandising partner of Multirama and Get it Now and an approved supplier of Public until the 3 networks merged under the Public brand.
Turn-key. Since 1996.
Since 1996, Multirama has rebranded its network 3 times. Kouros has developed, manufactured and deployed the exterior and interior signage every single time. From high-frequency, countrywide rebranding programmes to individual organic projects, Kouros was a reliable merchandising and signage partner that supported Multirama’s growth.
Facade signage
The visual identity introduced in 2007. We developed a complete range of signage solutions for Multirama, including brand totems, illuminated flex-face signs, outdoor signs and flag signs. The new RVI was manufactured and installed in less than 20 days across Greece.
Interior branding
Inside the stores of the country’s largest computer retailer were areas and units custom-branded according to their function or product category.
Category signage
Using a unique roll-to-roll magnetized film printing technology, our category signage was easily replaced with minimal effort.
A refreshed identity and two new brands
Multirama refreshed its identity and entered into two new retail segments, online shopping and books and home entertainment, through its subsidiaries: Get it Now and Public, with 30 and 50 stores respectively in Greece and Cyprus.
Public
The only brand of the former Multirama group that survives today, Public is a retailer of technology products, books and games. We have branded selected Public stores in Greece and Cyprus using a range of interior and exterior signage solutions, merchandising and printed graphics. Among them is the flagship store of Public, housed in the historic Pallis Manor in central Athens.
Get it Now
Get It Now was one of Greece’s leading online retailers with a physical presence of more than 30 pick-up points in Greece. In a fast-paced project, we developed, manufactured and installed the signage to the brand’s nationwide network.
Multirama’s new RVI
After the new networks were established, Multirama launched a refreshed logo and appointed Kouros to develop the new range of merchandising elements and signage.
The latest RVI
The refreshed visual identity of Multirama was used to brand the network’s new generation of mega-stores. The new stores, averaged more than 1,000 sq.m. of retail space. And as the stores grew larger, so did the volume of visual identity elements that was required to brand them.
Retail sign
The upgraded sign is a set of LED-illuminated channel letters with thermoformed faces installed over a red ACM facade.
Welcoming customers
The new store design includes customer engagement features such as a service bar and live gaming zones. Our solutions moved away from traditional merchandising into the territory of architectural design and illumination.
Vehicle Graphics
Our branding solutions were not limited to signage and merchandising. We applied the identity to Multirama’s fleet using premium grade vehicle wraps and our installation teams rolled out the new advertising graphic campaigns to the retail network multiple times every year.
Shop fitting
A smart shop fitting system that consists of bespoke fixtures, high-res, printed graphics and a range of product stands and category headers.
Interior signage
Directional signs and directories were necessary to help the customers navigate through the different floors and halls of Multirama’s mega stores. Along with the wayfinding system, we developed, produced and installed a range of decorative elements and lighting fixtures, all according to the new CI’s look and feel.
Illuminated headers
The shopfitting suite included header pelmets for the product bays with an illuminated underside to highlight the products.