Jet Oil RVI Development

The now defunct Jet Oil was one of the Greek majors in the downstream fuel sector with activities in storage, transport and retail and international presence in Albania, Bulgaria, Serbia and FYROM and, at its peak, operated a network of 500 stations. Jet Oil’s new corporate identity was designed by DASC in early 2007 and Kouros was appointed to develop the new signage and RVI materials.

The process

The RVI development process included the technical detail design and engineering of all signage elements, the development of prototypes and ultimately the value engineering and delivery of the design drawings and implementation manual. The process took many months of researching, prototyping, amending and fine-tuning but, in the end, we delivered the market’s most modern visual identity.


Kouros was subsequently selected as a first round supplier for the countrywide roll-out. More than 80 stations were rebranded by our teams.