Jet Oil RVI Development
The now defunct Jet Oil was one of the Greek majors in the downstream fuel sector with activities in storage, transport and retail and international presence in Albania, Bulgaria, Serbia and FYROM and, at its peak, operated a network of 500 stations. Jet Oil’s new corporate identity was designed by DASC in early 2007 and Kouros was appointed to develop the new signage and RVI materials.
The process
The RVI development process included the technical detail design and engineering of all signage elements, the development of prototypes and ultimately the value engineering and delivery of the design drawings and implementation manual. The process took many months of researching, prototyping, amending and fine-tuning but, in the end, we delivered the market’s most modern visual identity.
Canopy Signage
A low-cost but high-profile canopy sign consisting of vacuum-formed illuminated channel letters, opaque aluminium panels and a triple-layered vacuum-formed corner element. This design was used for the station’s remaining illuminated signs, installed at the C-store, car wash and service bay.
Illuminated Pylon
Instead of following the norm of a full-surface, price sign pylon, Jet Oil’s MID is a partially-lit, mast sign that stands out due to its futuristic design and construction details.
Pump Island Signs & Column Cladding
Another example of Jet Oil’s modern design was the station’s pump island, comprised of gloss-finished, cylindrical columns, green-LED channels and illuminated gas signs.
Roll-out
Kouros was subsequently selected as a first round supplier for the countrywide roll-out. More than 80 stations were rebranded by our teams.